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Dating in the new millennium often starts on a screen measuring no more than six inches across. Social apps and sites like Tinder, OkCupid and a host of others allow users to meet and greet before a first date. These platforms have a growing following that also offers the potential for advertising opportunities.

Recently, Tinder started testing the response to hosting native ads with a joint project they ran with Fox. This is just one possibility for using dating sites and apps for promoting third-parties. The answer will help determine which ads are more effective and most appropriate. Social media platforms offer tremendous value to marketers, particularly when native ads enter the picture.