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Dating site ad banned for claiming that its algorithms work better than fate

Explore the latest, and greatest, creative work from around the globe. Providing great companies with the recognition they deserve. Holding events to support, inform, challenge and advise.

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Dating in the new millennium often starts on a screen measuring no more than six inches across. Social apps and sites like Tinder, OkCupid and a host of others allow users to meet and greet before a first date. These platforms have a growing following that also offers the potential for advertising opportunities.

Recently, Tinder started testing the response to hosting native ads with a joint project they ran with Fox. This is just one possibility for using dating sites and apps for promoting third-parties. The answer will help determine which ads are more effective and most appropriate. Social media platforms offer tremendous value to marketers, particularly when native ads enter the picture.


    

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